Youtube gets over 1 Billion views per day. It's not all cat videos.
SOON VIDEO IS PROJECTED TO ACCOUNT FOR 69% of all online activity (The Guardian, July 2, 2014).
IT'S ALL AGES. Across all demographics, network TV viewing is declining, and online video viewing is increasing. Ads can be precisely targeted by geography, device, keyword, gender, age, parental status, interests, topics, website placement, and more. (MediaPost, August, 2014)
SMARTPHONES AND HI SPEED WIRELESS are bringing video to the streets and the coffee shops, with mobile consumption soaring, especially around concerts and sporting events. It's everything from game highlights and family moments, to long form episodes and even feature films.
ONLINE VIDEO ADVERTISING is finally ready for prime time, now over $1 Billion in annual spending. With infinite reach, and a captive audience, video has the power to communicate messages with emotion, and impact, and the potential to become a runaway viral phenomenon.
YOUTUBE OFFERS MANY WAYS to promote video with paid ads, each offering distinct advantages depending on each client's goals. The most common is "In-Stream" (pre-roll) video, which can be combined with paid search results, and also banner overlays.
CONSUMER BRANDS HAVE REINVENTED themselves through "viral" online videos, reaching large audiences quickly. In some cases high profile brands have established entirely new personas through popular online videos. These examples from Old Spice, Ragu, and Oscar Mayer have introduced their brands new generations of consumers.
GET STARTED WITH YOUTUBE video advertising. Efficient targeting, compelling messages, and highly compelling ROI are ready and waiting. Get your video together and get started. These 9 tips from Youtube for great video ads should help -- and give us a call to get started today.
AUDIENCE SEGMENTATION IS THE KEY to video ad success. Google's research shows different audiences respond very differently to video treatments, with younger viewers much more likely to remember ads that have an instructional style. Use digital video ads to test and get the recipes just right, to serve each audience their favorite dish, just the way they like it.
Pre-Roll | Video | Youtube