Evan Saks, Chief Evolution Officer
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Analytics

Dive into your Data | Know Your Market

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Measure your marketing performance.

ANALYTICS PROVIDE CRITICAL DATA ABOUT YOUR AUDIENCE behavior, blending online and offline campaigns and response mechanisms for complex data analysis and reporting. Google Analytics is a free platform that allows you to benchmark your traffic, and monitor growth precisely. Understand visitor demographics and traffic paths within your site. Measure conversions, and track them back to the source to know which campaigns are performing and which are not.

Google Analytics industry standard measurement
Google Analytics industry standard measurement
LINK YOUR ANALYTICS ACCOUNT with Google Adwords and Google Search Console (formerly Webmaster Tools) for the full spectrum of data from search to purchase.
  • Search Queries
  • Keyword Metrics
  • Conversion Rates
  • Revenue Trends
  • Cart Abandonment
  • Exit Paths
MAKE SURE YOUR ANALYTICS account is properly set up to capture all the data you need, and make a point of regularly reviewing the metrics, comparing to past performance benchmarks to measure improvements. Google provides astonishingly powerful and accurate reporting tools for free, and the data -- particularly goal achievement -- can close the loop to inform Google's organic search rank.
  • Filter internal traffic
  • Group brand terms
  • Exclude known bots
  • Set goals and funnels
  • Capture visitor demographics
  • Enable ecommerce reporting
Google Analytics Certified
Google Analytics Certified

Google Analytics | Dive into Your Data | Performance Metrics

Marketing consulting with a balance of traditional and digital. Branding and SEO. Offline and online. GRPs and PPC.
Making the cash register ring and the conversion pixel fire. Flexible and affordable engagements for the specific mix of
marketing services you need to succeed. On time, on budget, and on the mark. Let us recommend a marketing action plan today.


Digital Marketing

E-Commerce
SEO Optimization
PPC Pay-Per-Click
Banner/Display/Retargeting
Google Certified Partner

Traditional Marketing

Branding
Strategy and Positioning
Broadcast Advertising
Media Buying

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Case Studies

University of Massachusetts
Gulf Electricity
​
Wentworth Institute of Technology
Caregiver Homes
Bridgewater State University
Create-A-Mattress
Spark Presentations
North Shore Community College
Baril Corporation (Medical Devices)
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Certified Google Partner
Certified Google Partner

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