"What do you do, anyway?"

CHIEF EVOLUTION OFFICER - This job title is just silly, a meager attempt at humor. I know very little about the Galapagos Islands. I know marketing. Traditional marketing, digital marketing, old skool and new school marketing.
The world is evolving every day, and marketing has to evolve with it, adopting new techniques, methods, and innovations that capture the attention and imagination of the marketplace. As with the rich diversity of nature, the healthiest marketing ecosystems include a balanced mix of traditional and digital marketing tactics.
The world is evolving every day, and marketing has to evolve with it, adopting new techniques, methods, and innovations that capture the attention and imagination of the marketplace. As with the rich diversity of nature, the healthiest marketing ecosystems include a balanced mix of traditional and digital marketing tactics.

WEB STRATEGIST - Lately, this is the heart of my work. From a high/macro level, analyzing digital properties, acquisition channels, and conversion patterns, and making measurable improvements in all dimensions. Organic and paid search, ecommerce conversion, marketing segmentation, along with email, events, and video advertising. Web strategy covers it all, getting people to visit the site, convert, return, and ultimately, evangelize.

SEO (SEARCH ENGINE OPTIMIZER) - The "Holy Grail" of marketing, top rank in organic search results. Lately most client engagements include some SEO. For the most popular websites, organic traffic is the lifeblood of the operation. For many ecommerce operators, organic traffic is potential sales acquired at the lowest cost structure.
It's not magic pixie dust, or voodoo, and shouldn't be cloaked in mystery or smothered in technical mumbo-jumbo. Search engine optimization is simply logical arrangement. It's publishing interesting things, matching the language of the website to the vocabulary of the marketplace, and following best practices for technical signals.
It's not magic pixie dust, or voodoo, and shouldn't be cloaked in mystery or smothered in technical mumbo-jumbo. Search engine optimization is simply logical arrangement. It's publishing interesting things, matching the language of the website to the vocabulary of the marketplace, and following best practices for technical signals.

DIGITAL MEDIA BUYER (PPC) - Very few strategists also roll up their sleeves and set up online ad campaigns. I'm certified in Google Adwords, and just as familiar with Bing, Facebook, LinkedIn, and other digital advertising platforms. Keyword/text, display, video, retargeting, and native advertising. Target by geography, device, interests, topics, keywords, or website visitation.

MARKETING PROBLEM-SOLVER - At the end of the day, this may be the most accurate description of what I do. Clients have challenges, opportunities, and stubborn problems that need attention. My strongest skill may be offering a mixture of the right strategies and tactics without bias to method. There are plenty of one-trick ponies that show up to do their trick and go home, there are very few people who are just as comfortable discussing TV campaigns, SEO, and trade shows in the same breath. Whatever your business circumstances call for, that's what I can offer for you.
Chief Evolution Officer | Web Strategist | Search Engine Optimizer | Digital Media Buyer | Marketing Problem-Solver