Combine paid and organic, and dominate the page.
PAY-PER-CLICK ADVERTISING IS A GREAT WAY to generate fast action, with a data trail that tells you alot more about your business than you might think.
PPC Text Ads
Display ("Banner") Ads
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TEXT AND DISPLAY ADS work in very different ways, and for most advertisers there's a place for both. Find the right mix for your business to reach and convert prospects at all stages of their purchase process from initial awareness, to consideration, to conversion, and re-purchase.
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Studies show search ads drive 89% incremental traffic
IT'S A MYTH that SEO alone can carry the weight, and PPC is just paying for ads you can get for free.
89% OF PAID CLICKS are incremental. Even when the organic listing is in #1 position, 50% of the clicks are incremental. For positions #5 and higher, 96% are incremental.
IT'S BEEN ESTABLISHED repeatedly across countless industries and geographic locations that paid and organic search marketing are complimentary, not mutually exclusive. It's not a zero-sum game, even in cases where the advertiser occupies the top organic position.
89% OF PAID CLICKS are incremental. Even when the organic listing is in #1 position, 50% of the clicks are incremental. For positions #5 and higher, 96% are incremental.
IT'S BEEN ESTABLISHED repeatedly across countless industries and geographic locations that paid and organic search marketing are complimentary, not mutually exclusive. It's not a zero-sum game, even in cases where the advertiser occupies the top organic position.
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CLICK FOR A COPY of Google's landmark review of 390 separate studies, scientifically measuring the impact of paid search ads relative to organic search listings, proving conclusively paid search works even when organic is performing at its peak.
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Search Optimization | SEO Consulting | Pay-Per-Click PPC | Google Adwords | Bing & Yahoo! | Facebook
