Digital marketing with a purpose
BRIDGEWATER STATE UNIVERSITY IS A LEADING SOUTHEASTERN MASSACHUSETTS COLLEGE. With a proud legacy dating back to its founding in 1840, Bridgewater State University has long been known as a "Teachers College," becoming a beacon for education nationwide and pioneering new innovations in public education.
COMPETITION IN HIGHER EDUCATION is tougher than ever, with schools compelled to market their brands and degree programs to recruit full classes:
1. Undergraduate degree programs
2. Graduate degree programs
3. Evening and weekend degree completion programs
4. Online and hybrid curricula
1. Undergraduate degree programs
2. Graduate degree programs
3. Evening and weekend degree completion programs
4. Online and hybrid curricula
SEO/Organic Deep Dive Evaluation
LUNGFISH PROPOSED A SERIES OF SEARCH MARKETING INITIATIVES to reinvent Bridgewater's digital recruitment efforts:
1. SEO/Organic: "Deep Dive" evaluation of all facets of the website, with concrete recommendations to raise visibility and convert visitors into enrolled students.
2. Digital Display Advertising: Supporting open houses, infosessions, and other on-campus recruitment events supporting degree completion programs.
3. Keyword/Text Advertising: Focusing on keywords related to undergraduate degrees, graduate degrees, and specific curriculum areas of particular interest
4. Video Advertising: Extending the reach and frequency of the broadcast commercials against targeted audiences online
1. SEO/Organic: "Deep Dive" evaluation of all facets of the website, with concrete recommendations to raise visibility and convert visitors into enrolled students.
2. Digital Display Advertising: Supporting open houses, infosessions, and other on-campus recruitment events supporting degree completion programs.
3. Keyword/Text Advertising: Focusing on keywords related to undergraduate degrees, graduate degrees, and specific curriculum areas of particular interest
4. Video Advertising: Extending the reach and frequency of the broadcast commercials against targeted audiences online
Digital Display Advertising
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Keyword/Text Advertising
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Video Pre-Roll Advertising
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Results: Summa Cum Laude
First institutional campaign, compared to same channels prior year:
Those are actual performance numbers. With just a tiny fraction of the budget compared to the prior year, Lungfish created extraordinary efficiencies with tightly targeted campaigns, where CTR skyrocketed by +64% while the cost for each click plummeted -80.4%. While these results are truly exceptional, it's not unusual to see dramatic efficiency gains compared to other buyers.
- Click-Through-Rate: +64.2%
- Cost-per-Click: -80.4%
- Spending: -91.3%
Those are actual performance numbers. With just a tiny fraction of the budget compared to the prior year, Lungfish created extraordinary efficiencies with tightly targeted campaigns, where CTR skyrocketed by +64% while the cost for each click plummeted -80.4%. While these results are truly exceptional, it's not unusual to see dramatic efficiency gains compared to other buyers.
Digital Advertising | Case Study | Bridgewater State University
