Brands are precious.
Branding is the impression left behind in the collective mind of the marketplace.
BRANDS ARE WHAT'S LEFT BEHIND in customers' minds after sufficient marketing exposure, amplified by direct experience with a product or service, what friends and family have to say, and myriad other factors.
CUSTOMERS FORM OPINIONS that last long after the marketing campaigns have ended. Branding is very individual, the accumulation of a lifetime of personal associations.
SOME BRANDS ARE their company's most valuable asset on the balance sheet. Cultivate a brand with lasting impact and protect it fiercely. Make every exchange a positive experience, and a deposit into the reservoir of goodwill supporting your brand.
BRANDS ARE FRAGILE. Brands are precious. A potent brand can take decades to establish, and can be eroded in a flash. Treat your brand with reverence at all times, nurture it with care, never let it be tarnished.
CUSTOMERS FORM OPINIONS that last long after the marketing campaigns have ended. Branding is very individual, the accumulation of a lifetime of personal associations.
SOME BRANDS ARE their company's most valuable asset on the balance sheet. Cultivate a brand with lasting impact and protect it fiercely. Make every exchange a positive experience, and a deposit into the reservoir of goodwill supporting your brand.
BRANDS ARE FRAGILE. Brands are precious. A potent brand can take decades to establish, and can be eroded in a flash. Treat your brand with reverence at all times, nurture it with care, never let it be tarnished.
Online videos build brands
IF YOU BELIEVE that brands are only built through network television advertising, consider this case study from Google showing Oscar Mayer's 19% increase in brand recall and 112% lift in ad recall. In addition, brand searches increased 1000% and product searches increased 2000%. While Old Spice is the most famous, it's hardly the only example of breakout creative building brands online.
FOR A FRESH PERSPECTIVE on your brand and your marketing challenges, let us perform a free, no-obligation marketing consulting assessment.
FOR A FRESH PERSPECTIVE on your brand and your marketing challenges, let us perform a free, no-obligation marketing consulting assessment.
Branding | Logo | Positioning | Corporate Identity
