"Wow, these are the highest click-through rates I've ever seen, and I look at 50-100 accounts a day." - Craig, Google Adwords Specialist, Nov 13, 2013
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BE WHERE THE ACTION IS with paid search advertising. It's free to set up and start showing ads, pay only when someone clicks and visits your site. Let us set up your Adwords pay-per-click account, or fine tune your existing pay-per-click campaigns.
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Google Adwords PPC Keyword/Text
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WITH PRECISE TARGETING AND BUDGETING, advertisers control pay-per-click accounts in real time. Add keywords, pause accounts, rotate creative, adjust targets, generate reports 24/7/365.
Google Adwords
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Bing / Yahoo!
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LinkedIn Ads
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Facebook Ads
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ARE YOU NEW TO PPC SEARCH advertising? I take a teaching approach, educating clients how to follow PPC best practices, whether they want to just better follow their search activity, or ultimately run their own PPC campaigns.
REMEMBER, IT'S ADVERTISING FIRST, PPC SECOND. The immutable laws of advertising, refined over a century, still apply. Make the ad compelling, be honest, and never think you can "trick" the system or the target audience. Google aggressively looks for and disables what it considers "bad ads," so make sure you don't get swept into the net inadvertently. |
IS YOUR PPC STRUGGLING? Campaigns that once soared can quickly stagnate. If you're not getting everything you can from your online spending, use this free Adwords performance grader (provided by Wordstream). Or let us perform a free review of your pay-per-click accounts and make recommendations, before a sagging campaign drags down the whole account.
SIDE ADS WERE REMOVED from Google search February, 2016, have your campaigns been affected? EXPANDED TEXT ADS WERE RELEASED in July, 2016, are yours running? |
Top 20 industry benchmarks
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AMONG THE MOST COMMON QUESTIONS are predictions for performance. Of course, ppc campaign performance depends on many factors, including the strength of the brand, the value of the offer, competitive dynamics, seasonality, and much more. Still, examining the top 20 industries for common PPC benchmarks can be very enlightening, as Wordstream has done here*:
* Note: Data collection prior to the change Feb 20, 2016 removing side ads from SERP
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PPC top 20 industry benchmarks
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Certified at Every Level Available from Google
Google Adwords Fundamentals Certified
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Google Adwords Search Certified
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Google Adwords Display Certified
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Google Adwords Shopping Certified
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Google Adwords Video Certified
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PPC Pay-Per-Click | Paid Search Advertising | Google Adwords
