"Wow, these are the highest click-through rates I've ever seen, and I look at 50-100 accounts a day." - Craig, Google Adwords Specialist, Nov 13, 2013
WITH PRECISE TARGETING AND BUDGETING, advertisers control pay-per-click accounts in real time. Add keywords, pause accounts, rotate creative, adjust targets, generate reports 24/7/365.
ARE YOU NEW TO PPC SEARCH advertising? I take a teaching approach, educating clients how to follow PPC best practices, whether they want to just better follow their search activity, or ultimately run their own PPC campaigns.
REMEMBER, IT'S ADVERTISING FIRST, PPC SECOND. The immutable laws of advertising, refined over a century, still apply. Make the ad compelling, be honest, and never think you can "trick" the system or the target audience. Google aggressively looks for and disables what it considers "bad ads," so make sure you don't get swept into the net inadvertently.
IS YOUR PPC STRUGGLING? Campaigns that once soared can quickly stagnate. If you're not getting everything you can from your online spending, use this free Adwords performance grader (provided by Wordstream). Or let us perform a free review of your pay-per-click accounts and make recommendations, before a sagging campaign drags down the whole account.
SIDE ADS WERE REMOVED from Google search February, 2016, have your campaigns been affected?
EXPANDED TEXT ADS WERE RELEASED in July, 2016, are yours running?
Top 20 industry benchmarks
AMONG THE MOST COMMON QUESTIONS are predictions for performance. Of course, ppc campaign performance depends on many factors, including the strength of the brand, the value of the offer, competitive dynamics, seasonality, and much more. Still, examining the top 20 industries for common PPC benchmarks can be very enlightening, as Wordstream has done here*:
* Note: Data collection prior to the change Feb 20, 2016 removing side ads from SERP
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PPC Pay-Per-Click | Paid Search Advertising | Google Adwords