Evan Saks, Chief Evolution Officer
  • Home
  • Contact
  • Consulting Services
    • Search Marketing >
      • Online Advertising >
        • Adwords Certified
        • PPC Pay-Per-Click >
          • Common PPC Mistakes
        • Display Banners
        • Retargeting
        • Video Pre-Roll Youtube
        • Shopping Feeds
      • Analytics
      • SEO Best Practices
      • SEO Glossary
      • SEO White Hat
      • Search Trends
      • Getting Started
    • E-Commerce >
      • E-Commerce Platforms
      • E-Commerce Setup
      • E-Commerce Support
      • E-Commerce Tools
      • Conversion
      • Email
      • Cool Tools
    • Media Buying >
      • Broadcast Advertising
      • Print Advertising
    • Strategy & Positioning >
      • Branding
      • Public Relations
      • Market Research
      • Copy & Design
  • About Lungfish
    • Chief Evolution Officer
    • Consulting Clients
    • Consulting Capabilities >
      • Consulting References
      • Consulting Experience >
        • Case Study: UMass Amherst
        • Case Study: Bridgewater State University
        • Case Study: Gulf Electricity
        • Case Study: Caregiver Homes
        • Case Study: Wentworth Institute
        • Case Study: Create-A-Mattress
        • Case Study: Spark Presentations
        • Case Study: North Shore Community College
        • Case Study: Baril Corporation, B2B Contract Manufacturing
    • Higher Education >
      • Top 5 Reasons to Never Hire an OPM
    • Marketing Partners
    • Agencies
    • Client Work in Progress >
      • Olivio Premium Products
      • BostonAirControls-Search Insights
      • Cartera-Southwest Site Page
      • Cartera-Southwest Conversion Page
  • FREE Evaluation

Media Buying

Spot and cable TV, radio, print, outdoor, online, much more

go ahead, email us

Traditional and digital media buying.

Integrated media planningIntegrated media plans
COMPREHENSIVE MEDIA PLANS for clients large and small. Get your message in front of your audience.

EXPERIENCED planning, negotiation, buying, and execution. 
  • Broadcast and Cable TV
  • Radio, including live endorsements
  • Search Ads, PPC, display, video and more
  • Magazine, consumer and trade
  • Newspaper, metro, regional and community
  • Outdoor, billboards, transit, etc
  • Sponsorships, charities, promotions, events

MAKE SURE YOU HAVE MEASUREMENT in place. To launch, there's no choice but to follow the media qualitative research, and find the mix likeliest to meet the objectives. After that, decisions should be exclusively performance-based. 


GOOD MEDIA BALANCE usually includes high reach with targeted frequency, some large audience properties, and some niche. Online sources can be tagged for easy identification, offline sources have to be captured through customer self-reporting (including unique coupon codes), and/or a diligent call center. The power of this data to media negotiations cannot be understated, it's worth the time and energy to make the information easy to collect and require compliance.   


Broadcast TV | Radio | Cable | Print | Outdoor 

Marketing consulting with a balance of traditional and digital. Branding and SEO. Offline and online. GRPs and PPC.
Making the cash register ring and the conversion pixel fire. Flexible and affordable engagements for the specific mix of
marketing services you need to succeed. On time, on budget, and on the mark. Let us recommend a marketing action plan today.


Digital Marketing

E-Commerce
SEO Optimization
PPC Pay-Per-Click
Banner/Display/Retargeting
Google Certified Partner

Traditional Marketing

Branding
Strategy and Positioning
Broadcast Advertising
Media Buying

Give a Shout

Contact
LinkedIn
SEO Optimization Checklist
FREE Evaluation

Case Studies

University of Massachusetts
Gulf Electricity
​
Wentworth Institute of Technology
Caregiver Homes
Bridgewater State University
Create-A-Mattress
Spark Presentations
North Shore Community College
Baril Corporation (Medical Devices)
Lungfish Communications Marketing Consulting Logo
Certified Google Partner
Certified Google Partner

Best marketing consulting in Boston. Privacy. Terms. © 1994-2020 Lungfish Communications, Inc. All rights reserved.