Traditional and digital media buying.
Integrated media plans
COMPREHENSIVE MEDIA PLANS for clients large and small. Get your message in front of your audience.
EXPERIENCED planning, negotiation, buying, and execution.
MAKE SURE YOU HAVE MEASUREMENT in place. To launch, there's no choice but to follow the media qualitative research, and find the mix likeliest to meet the objectives. After that, decisions should be exclusively performance-based.
GOOD MEDIA BALANCE usually includes high reach with targeted frequency, some large audience properties, and some niche. Online sources can be tagged for easy identification, offline sources have to be captured through customer self-reporting (including unique coupon codes), and/or a diligent call center. The power of this data to media negotiations cannot be understated, it's worth the time and energy to make the information easy to collect and require compliance.
EXPERIENCED planning, negotiation, buying, and execution.
- Broadcast and Cable TV
- Radio, including live endorsements
- Search Ads, PPC, display, video and more
- Magazine, consumer and trade
- Newspaper, metro, regional and community
- Outdoor, billboards, transit, etc
- Sponsorships, charities, promotions, events
MAKE SURE YOU HAVE MEASUREMENT in place. To launch, there's no choice but to follow the media qualitative research, and find the mix likeliest to meet the objectives. After that, decisions should be exclusively performance-based.
GOOD MEDIA BALANCE usually includes high reach with targeted frequency, some large audience properties, and some niche. Online sources can be tagged for easy identification, offline sources have to be captured through customer self-reporting (including unique coupon codes), and/or a diligent call center. The power of this data to media negotiations cannot be understated, it's worth the time and energy to make the information easy to collect and require compliance.
Broadcast TV | Radio | Cable | Print | Outdoor
