Evan Saks, Chief Evolution Officer
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Good Guys Wear White

Strictly White Hat Best Practices, Never Black Hat

famous violations caught by google

"White hat" SEO and "black hat" SEO

CLIENTS AND PUBLISHERS routinely find their email inbox filled with offers promising immediate organic search results. Take them at your peril.

ORGANIC SEARCH SPECIALISTS divide the world between good and bad, right and wrong, black and white. Google publishes their best practices, and routinely provides guidance (both overt and nuanced) for publishers to follow to make sure their content ranks well in natural search.  


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White hat SEO
A COLLECTION OF AUTHORIZED "BEST PRACTICES" for raising organic search rank by strictly following the guidance of the search engines and focusing on satisfying content, natural linking, conventional architecture, and proper tagging to make it as easy as possible for spiders to crawl, index, and serve the most important pages. 

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Black hat SEO
A COLLECTION OF UNAUTHORIZED approaches to raising search rank by “tricking” search engines in various ways. In most cases, Black hat SEO success is temporary, as search engines eventually detect the methods used and punishment can be severe.  As the saying goes, "Short term gain, long term pain."
17 ways to get banned from google

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BE CAREFUL OUT THERE, even unintentionally or inadvertently stepping out of bounds can carry severe penalties. In the court of Google, violators get no presumption of innocence.  Don't wake up one morning to discover your traffic stream has dried up overnight. Google has even applied penalties to its own pages in several famous cases where violations were detected.

google famously penalized itself

White Hat SEO | Black Hat SEO

Marketing consulting with a balance of traditional and digital. Branding and SEO. Offline and online. GRPs and PPC.
Making the cash register ring and the conversion pixel fire. Flexible and affordable engagements for the specific mix of
marketing services you need to succeed. On time, on budget, and on the mark. Let us recommend a marketing action plan today.


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Case Studies

University of Massachusetts
Gulf Electricity
​
Wentworth Institute of Technology
Caregiver Homes
Bridgewater State University
Create-A-Mattress
Spark Presentations
North Shore Community College
Baril Corporation (Medical Devices)
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