"White hat" SEO and "black hat" SEO
CLIENTS AND PUBLISHERS routinely find their email inbox filled with offers promising immediate organic search results. Take them at your peril.
ORGANIC SEARCH SPECIALISTS divide the world between good and bad, right and wrong, black and white. Google publishes their best practices, and routinely provides guidance (both overt and nuanced) for publishers to follow to make sure their content ranks well in natural search.
ORGANIC SEARCH SPECIALISTS divide the world between good and bad, right and wrong, black and white. Google publishes their best practices, and routinely provides guidance (both overt and nuanced) for publishers to follow to make sure their content ranks well in natural search.
White hat SEO
A COLLECTION OF AUTHORIZED "BEST PRACTICES" for raising organic search rank by strictly following the guidance of the search engines and focusing on satisfying content, natural linking, conventional architecture, and proper tagging to make it as easy as possible for spiders to crawl, index, and serve the most important pages.
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Black hat SEO
A COLLECTION OF UNAUTHORIZED approaches to raising search rank by “tricking” search engines in various ways. In most cases, Black hat SEO success is temporary, as search engines eventually detect the methods used and punishment can be severe. As the saying goes, "Short term gain, long term pain."
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BE CAREFUL OUT THERE, even unintentionally or inadvertently stepping out of bounds can carry severe penalties. In the court of Google, violators get no presumption of innocence. Don't wake up one morning to discover your traffic stream has dried up overnight. Google has even applied penalties to its own pages in several famous cases where violations were detected.
White Hat SEO | Black Hat SEO
