Retargeting Display Ad - Leaderboard 728x90
"Half of the money I spend on advertising is wasted, the trouble is
I don't know which half." - John Wannamaker
IF ONLY HE WERE still alive today.
HAVE YOU VISITED A WEBPAGE for, let's say, digital cameras, then noticed banner ads for digital cameras appearing everywhere? That's retargeting, and
HAVE YOU VISITED A WEBPAGE for, let's say, digital cameras, then noticed banner ads for digital cameras appearing everywhere? That's retargeting, and
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it's the most effective form of online marketing because the marketing dollars (pennies, actually) are only spent exposing to the warmest prospects.
RETARGETING (REMARKETING) IS BEING LASER-FOCUSED with your display ads, only showing them to your best prospects who have visited your website. By definition, they're the ones most likely to convert because they already interacted with your brand. Retargeting allows advertisers to focus high-frequency ads just to them - and not to the billions of others who have not visited the sponsor's website. It's John Wannamaker's dream come true! 
When visitors visit and leave your site, retargeting brings them back
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Retargeting Display Ad - Skyscraper 160x600
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EASY AS 1-2-3:
- Visitors to a site get a "cookie"
- Popular ad-driven sites detect the cookie
- Banner campaign only shows to people with the cookie
The yellow circle is retargeting. Click for the complete report.
COMSCORE CONDUCTED A COMPREHENSIVE STUDY of the effectiveness of different online advertising methods and concluded retargeting is the most effective. By far.
Retargeting | Remarketing | Google Adwords
