Evan Saks, Chief Evolution Officer
  • Home
  • Contact
  • Consulting Services
    • Search Marketing >
      • Online Advertising >
        • Adwords Certified
        • PPC Pay-Per-Click >
          • Common PPC Mistakes
        • Display Banners
        • Retargeting
        • Video Pre-Roll Youtube
        • Shopping Feeds
      • Analytics
      • SEO Best Practices
      • SEO Glossary
      • SEO White Hat
      • Search Trends
      • Getting Started
    • E-Commerce >
      • E-Commerce Platforms
      • E-Commerce Setup
      • E-Commerce Support
      • E-Commerce Tools
      • Conversion
      • Email
      • Cool Tools
    • Media Buying >
      • Broadcast Advertising
      • Print Advertising
    • Strategy & Positioning >
      • Branding
      • Public Relations
      • Market Research
      • Copy & Design
  • About Lungfish
    • Chief Evolution Officer
    • Consulting Clients
    • Consulting Capabilities >
      • Consulting References
      • Consulting Experience >
        • Case Study: UMass Amherst
        • Case Study: Bridgewater State University
        • Case Study: Gulf Electricity
        • Case Study: Caregiver Homes
        • Case Study: Wentworth Institute
        • Case Study: Create-A-Mattress
        • Case Study: Spark Presentations
        • Case Study: North Shore Community College
        • Case Study: Baril Corporation, B2B Contract Manufacturing
    • Higher Education >
      • Top 5 Reasons to Never Hire an OPM
    • Marketing Partners
    • Agencies
    • Client Work in Progress >
      • Olivio Premium Products
      • BostonAirControls-Search Insights
      • Cartera-Southwest Site Page
      • Cartera-Southwest Conversion Page
  • FREE Evaluation

Retargeting (Remarketing)

Simply the most effective form of online marketing

Download comscore report
Picture
Retargeting Display Ad - Leaderboard 728x90

"Half of the money I spend on advertising is wasted, the trouble is
  I don't know which half."  - John Wannamaker

IF ONLY HE WERE still alive today.

HAVE YOU VISITED A WEBPAGE for, let's say, digital cameras, then noticed banner ads for digital cameras appearing everywhere? That's retargeting, and
it's the most effective form of online marketing because the marketing dollars (pennies, actually) are only spent exposing to the warmest prospects.

RETARGETING (REMARKETING) IS BEING LASER-FOCUSED with your display ads, only showing them to your best prospects who have visited your website. By definition, they're the ones most likely to convert because they already interacted with your brand. Retargeting allows advertisers to focus high-frequency ads just to them - and not to the billions of others who have not visited the sponsor's website.  It's John Wannamaker's dream come true!
Picture
When visitors visit and leave your site, retargeting brings them back
Picture
Retargeting Display Ad - Skyscraper 160x600
EASY AS 1-2-3:
  1. Visitors to a site get a "cookie" 
  2. Popular ad-driven sites detect the cookie
  3. Banner campaign only shows to people with the cookie

PictureThe yellow circle is retargeting. Click for the complete report.
COMSCORE CONDUCTED A COMPREHENSIVE STUDY of the effectiveness of different online advertising methods and concluded retargeting is the most effective. By far.


Retargeting | Remarketing | Google Adwords
Powered by Create your own unique website with customizable templates.