Evan Saks, Chief Evolution Officer
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Case Study: Create A Mattress

High Quality Mattresses | Standard and Custom Size

create-a-mattress.com

Brand built from scratch

Custom Size MattressesCustom Size Mattresses
CREATE-A-MATTRESS LAUNCHED IN 2009 into a mattress industry that's one of the last bastions of hard-sell retail. Offering a completely different experience that puts consumers in control of product selection and demystifies the entire process, Create-A-Mattress has turned heads, calmed nerves, and changed the way Americans shop. 


Picture
RECOGNIZING AN UNSERVED OPPORTUNITY in the market, Create-A-Mattress offers consumers:
1. Top quality products comparable to showrooms, 
2. National delivery and consistent pricing

3. A new experience built on consumers' needs

WITH ZERO BRAND RECOGNITION, Create-A-Mattress had to build a traffic stream and conversion pattern simply by reaching, attracting, and enticing consumers exclusively online and over the phone. For a product category that's historically very tactile, buying without touching it first is anathema for many.


Paid Search and Organic Search Working in Harmony

ORGANIC TRAFFIC
1. Top rank for high value keywords
2. Steady growth 
3. Consistent goal achievement

Create-A-Mattress Organic Listing
Create-A-Mattress Organic Listing
digital advertising case study gulf electricity NY
Create-A-Mattress National Organic Traffic
PAID TRAFFIC
1. Unmatched CTRs, consistently 10+%
2. Strength in unbranded keywords

3. Focus on conversion
​
Create-A-Mattress Paid Display Ad
Create-A-Mattress Paid Display Ad
Create-A-Mattress National Paid Traffic
Create-A-Mattress National Paid Traffic
Create-A-Mattress Configurator
Create-A-Mattress Configurator

Digital Branding and Conversion | Case Study | Create-A-Mattress

Marketing consulting with a balance of traditional and digital. Branding and SEO. Offline and online. GRPs and PPC.
Making the cash register ring and the conversion pixel fire. Flexible and affordable engagements for the specific mix of
marketing services you need to succeed. On time, on budget, and on the mark. Let us recommend a marketing action plan today.


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Case Studies

University of Massachusetts
Gulf Electricity
​
Wentworth Institute of Technology
Caregiver Homes
Bridgewater State University
Create-A-Mattress
Spark Presentations
North Shore Community College
Baril Corporation (Medical Devices)
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