Brand built from scratch

Custom Size Mattresses

CREATE-A-MATTRESS LAUNCHED IN 2009 into a mattress industry that's one of the last bastions of hard-sell retail. Offering a completely different experience that puts consumers in control of product selection and demystifies the entire process, Create-A-Mattress has turned heads, calmed nerves, and changed the way Americans shop. 

---

RECOGNIZING AN UNSERVED OPPORTUNITY in the market, Create-A-Mattress offers consumers:
1. Top quality products comparable to showrooms, 
2. National delivery and consistent pricing
3. A new experience built on consumers' needs

---

WITH ZERO BRAND RECOGNITION, Create-A-Mattress had to build a traffic stream and conversion pattern simply by reaching, attracting, and enticing consumers exclusively online and over the phone. For a product category that's historically very tactile, buying without touching it first is anathema for many.

---

Paid Search and Organic Search Working in Harmony

ORGANIC TRAFFIC
1. Top rank for high value keywords
2. Steady growth 
3. Consistent goal achievement

Create-A-Mattress Organic Listing

Create-A-Mattress National Organic Traffic

PAID TRAFFIC
1. Unmatched CTRs, consistently 10+%
2. Strength in unbranded keywords
3. Focus on conversion
​

Create-A-Mattress Paid Display Ad

Create-A-Mattress National Paid Traffic

Create-A-Mattress Configurator

---

Digital Branding and Conversion | Case Study | Create-A-Mattress