Evan Saks, Chief Evolution Officer
  • Home
  • Contact
  • Consulting Services
    • Search Marketing >
      • Online Advertising >
        • Adwords Certified
        • PPC Pay-Per-Click >
          • Common PPC Mistakes
        • Display Banners
        • Retargeting
        • Video Pre-Roll Youtube
        • Shopping Feeds
      • Analytics
      • SEO Best Practices
      • SEO Glossary
      • SEO White Hat
      • Search Trends
      • Getting Started
    • E-Commerce >
      • E-Commerce Platforms
      • E-Commerce Setup
      • E-Commerce Support
      • E-Commerce Tools
      • Conversion
      • Email
      • Cool Tools
    • Media Buying >
      • Broadcast Advertising
      • Print Advertising
    • Strategy & Positioning >
      • Branding
      • Public Relations
      • Market Research
      • Copy & Design
  • About Lungfish
    • Chief Evolution Officer
    • Consulting Clients
    • Consulting Capabilities >
      • Consulting References
      • Consulting Experience >
        • Case Study: UMass Amherst
        • Case Study: Bridgewater State University
        • Case Study: Gulf Electricity
        • Case Study: Caregiver Homes
        • Case Study: Wentworth Institute
        • Case Study: Create-A-Mattress
        • Case Study: Spark Presentations
        • Case Study: North Shore Community College
        • Case Study: Baril Corporation, B2B Contract Manufacturing
    • Higher Education >
      • Top 5 Reasons to Never Hire an OPM
    • Marketing Partners
    • Agencies
    • Client Work in Progress >
      • Olivio Premium Products
      • BostonAirControls-Search Insights
      • Cartera-Southwest Site Page
      • Cartera-Southwest Conversion Page
  • FREE Evaluation

Google Shopping Feed

Collapse the process from search to purchase

Google Merchant Center

Shopping feeds drive e-commerce

Google ShoppingGoogle Shopping Product Feed
REACH YOUR CUSTOMERS AT THE MOMENT OF TRUTH and get right into the shopping cart with Google's Shopping feed.


WHEN PEOPLE SEARCH FOR YOUR PRODUCTS be right there, ready for them to buy.

REACH DESKTOP, LAPTOP, AND MOBILE USERS wherever they are, including when they're "showrooming" from a brick and mortar store. That's right, with Google Shopping, you can sell your products to customers who are literally standing inside competitors' stores!


Google Merchant CenterGoogle Shopping Feed
GOOGLE COMBINES THREE PROPERTIES to deliver shopping results.

THE GOOGLE MERCHANT CENTER stores your e-commerce store information, inventory, availability, tax and shipping rules, as well as all the nitty-gritty details for every item that's available for sale. 

Google Adwords LogoShopping Ads are Managed in Google Adwords
GOOGLE ADWORDS provides an advertising platform to manage ad targets, bidding, and spending, linking to the Merchant Center to pull the product details. Reports can be combined with Text, Display, and Video ads for a unified view of campaign performance. 

Google DocsGoogle Docs
IF YOUR E-COMMERCE PLATFORM does not automatically feed to Google Shopping, with the fields mapped, use a Google Doc spreadsheet to enter your live data, and edit it at any time.



Google Shopping CertifiedGoogle Shopping Certified
TO OPTIMIZE YOUR GOOGLE SHOPPING FEED, keep your titles short (under 70 characters), and limited to the product brand name and variety. Avoid descriptive words in your product title. The product description can carry keyword-rich copy and detailed information, giving you the best chance of having your ad appear for relevant searches. 

Bing Ads also Supports ShoppingBing Ads also Supports Shopping
GET YOUR E-COMMERCE CATALOG in front of more shoppers, and more buyers with Google Shopping. Then, to pack more punch, feed to Bing, Amazon, eBay, Walmart, and other leading retailers who are expanding their shopping feed functionality.


Google Shopping | Merchant Center | E-Commerce Product Feed

Marketing consulting with a balance of traditional and digital. Branding and SEO. Offline and online. GRPs and PPC.
Making the cash register ring and the conversion pixel fire. Flexible and affordable engagements for the specific mix of
marketing services you need to succeed. On time, on budget, and on the mark. Let us recommend a marketing action plan today.


Digital Marketing

E-Commerce
SEO Optimization
PPC Pay-Per-Click
Banner/Display/Retargeting
Google Certified Partner

Traditional Marketing

Branding
Strategy and Positioning
Broadcast Advertising
Media Buying

Give a Shout

Contact
LinkedIn
SEO Optimization Checklist
FREE Evaluation

Case Studies

University of Massachusetts
Gulf Electricity
​
Wentworth Institute of Technology
Caregiver Homes
Bridgewater State University
Create-A-Mattress
Spark Presentations
North Shore Community College
Baril Corporation (Medical Devices)
Lungfish Communications Marketing Consulting Logo
Certified Google Partner
Certified Google Partner

Best marketing consulting in Boston. Privacy. Terms. © 1994-2020 Lungfish Communications, Inc. All rights reserved.