Shopping feeds drive e-commerce
Google Shopping Product Feed
REACH YOUR CUSTOMERS AT THE MOMENT OF TRUTH and get right into the shopping cart with Google's Shopping feed.
WHEN PEOPLE SEARCH FOR YOUR PRODUCTS be right there, ready for them to buy.
REACH DESKTOP, LAPTOP, AND MOBILE USERS wherever they are, including when they're "showrooming" from a brick and mortar store. That's right, with Google Shopping, you can sell your products to customers who are literally standing inside competitors' stores!
WHEN PEOPLE SEARCH FOR YOUR PRODUCTS be right there, ready for them to buy.
REACH DESKTOP, LAPTOP, AND MOBILE USERS wherever they are, including when they're "showrooming" from a brick and mortar store. That's right, with Google Shopping, you can sell your products to customers who are literally standing inside competitors' stores!
Google Shopping Feed
GOOGLE COMBINES THREE PROPERTIES to deliver shopping results.
THE GOOGLE MERCHANT CENTER stores your e-commerce store information, inventory, availability, tax and shipping rules, as well as all the nitty-gritty details for every item that's available for sale.
THE GOOGLE MERCHANT CENTER stores your e-commerce store information, inventory, availability, tax and shipping rules, as well as all the nitty-gritty details for every item that's available for sale.
Shopping Ads are Managed in Google Adwords
GOOGLE ADWORDS provides an advertising platform to manage ad targets, bidding, and spending, linking to the Merchant Center to pull the product details. Reports can be combined with Text, Display, and Video ads for a unified view of campaign performance.
Google Docs
IF YOUR E-COMMERCE PLATFORM does not automatically feed to Google Shopping, with the fields mapped, use a Google Doc spreadsheet to enter your live data, and edit it at any time.
Google Shopping Certified
TO OPTIMIZE YOUR GOOGLE SHOPPING FEED, keep your titles short (under 70 characters), and limited to the product brand name and variety. Avoid descriptive words in your product title. The product description can carry keyword-rich copy and detailed information, giving you the best chance of having your ad appear for relevant searches.
Bing Ads also Supports Shopping
GET YOUR E-COMMERCE CATALOG in front of more shoppers, and more buyers with Google Shopping. Then, to pack more punch, feed to Bing, Amazon, eBay, Walmart, and other leading retailers who are expanding their shopping feed functionality.
Google Shopping | Merchant Center | E-Commerce Product Feed
