Evan Saks, Chief Evolution Officer
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Rev Your Engines

Search Marketing | Natural | Paid | SEO | PPC

get a FREE evaluation!

SEO, SEM, PPC...OMG!

VIRTUALLY ALL CONNECTED DEVICES center on search. In 2015, there were about 3.5 billion Google searches per day, 39,000 per second, 1.3 trillion for the year. That's alot of people searching for alot of stuff. 

ARE YOU GETTING YOUR SHARE? Optimize your website for organic search and customers looking for your product/service will find you more easily. Capitalizing on search marketing and organic SEO optimization grows your business now and in the future, expanding current channels and recognizing new ones. 
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How does Google search work?

Ever wonder how search engines really work? Here's how Google explains how Google's search works.
how does search work?
GOOGLE DESCRIBES search as three basic steps:
     Crawl - Visit every page
     Index - Record every word and link
     Serve - Find the most satisfying match
How does Google search work?
How does Google search work?

Google Analytics CertifiedGoogle Analytics Certified
DON'T WAIT TO OPTIMIZE FOR SEARCH. Organic search engine optimization (SEO) is the only marketing investment that continues paying dividends after spending stops. With other forms of marketing, advertising, trade shows, PR, etc, when spending stops, response drops. 


With a well-structured SEO optimization program in place, performance builds over time. So the sooner SEO optimization starts, the faster search rank will rise, and keep rising.

PROPER SEO OPTIMIZATION requires planning up front, and a little ongoing loving care and feeding. Start with a solid search optimization foundation with the optimal mix of natural/organic (SEO) and paid (PPC) search traffic that evolves with your business. 
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THE MYTH IS THAT SEO IS PIXIE DUST to sprinkle on any website to magically rank. The reality is that satisfying content and "good plumbing" count much more than meta tags.  It's not voodoo. It's also not a cat-and-mouse game to trick the search engines and stay a step ahead. In search, the mouse may occasionally enjoy a taste of cheese, but the cat inevitably catches every last one.

ORGANIC SEARCH OPTIMIZATION amplifies quality content, so make sure there's a depth of high quality keyword-rich content that's phrased in the searcher's language -- not internal jargon or acronyms. SEO is about amplifying quality content, and is largely ineffective in the absence of quality content.


Organic and paid search are the clear commerce driversOrganic and paid search are the clear commerce drivers
CLICK FOR A COPY of a comprehensive analyst report detailing the impact of paid and organic search on recent holiday shopping, underscoring the primacy of search as a purchase driver. 

ORGANIC AND PAID search dominate ecommerce, with social contributing almost nothing to the cash register. Is your marketing aligned with this reality?

For a FREE review and evaluation of your website, contact us. 


Search Optimization | SEO Consulting | Pay-Per-Click PPC | Google Adwords | Bing & Yahoo! | Facebook

Marketing consulting with a balance of traditional and digital. Branding and SEO. Offline and online. GRPs and PPC.
Making the cash register ring and the conversion pixel fire. Flexible and affordable engagements for the specific mix of
marketing services you need to succeed. On time, on budget, and on the mark. Let us recommend a marketing action plan today.


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Case Studies

University of Massachusetts
Gulf Electricity
​
Wentworth Institute of Technology
Caregiver Homes
Bridgewater State University
Create-A-Mattress
Spark Presentations
North Shore Community College
Baril Corporation (Medical Devices)
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