Summa Cum Laude in Higher Education Marketing
Higher Ed Marketing Experience
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75% OF HIGH SCHOOL STUDENTS START WITH SEARCH. It's by far the most important marketing discipline. For most colleges and universities, organic search accounts for 50%-60%+ of all website traffic. Yet many have incomplete search strategies, and lack the apparatus to monitor success and iterate for continuous improvement. College websites are large and complex, serving diverse constituencies, and are often decentralized, making it difficult to set and follow a strategic plan that covers all the stages from initial interest to eventual enrollment.
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University of Georgia Terry College of Business
PAID DIGITAL ADVERTISING SUPPORTING graduate programs, online, degree completion, summer camps, and other revenue-generating programs are critically important to compete for a steady stream of admissions prospects. It's an expensive marketplace. Make sure your higher ed digital agency understands you're not buying clicks, and you're not impressed by KPIs. You're interested in outcomes. Demand a sound conversion strategy that fills seats.
Partial list of colleges and universities
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BEWARE OF ONE-TRICK PONIES. Colleges and universities need a complete set of digital marketing communications tools, all harmonizing with the right message for the right audience segment at the right time.
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Higher Education Marketing Agency | Colleges and Universities | Digital Marketing Plan
