In 2014, US digital ad spending surpassed network TV
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Display advertising can reach millions quickly
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IT'S TRUE. AND ONLINE IS GROWING DOUBLE DIGITS every year. In fact, with mobile ad spending more than doubling, overall display ad growth online is accelerating rapidly, and is forecast to continue for the foreseeable future.
BE WHERE YOUR CUSTOMERS ARE. |
REACH YOUR TARGETS QUICKLY with highly focused ads, using full color and imagery, even animation. Media can be purchased on the basis of myriad dimensions, for any budget, and any interval.
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Targeting by:
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Run on platforms like:
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INTRODUCE NEW BRANDS AND PRODUCTS, promote an upcoming event with a specific date and time, demonstrate the usefulness of a new solution, and generate millions of impressions quickly to build awareness and traffic.
BE PATIENT; don't be discouraged by low click-through rates, or even microscopic ones. Fears of viruses have scared users from clicking directly on ads -- even while they see and often respond to the message. "View-through conversions" are a measure of people who were exposed to a message, then arrived at your site and converted on the desired action. Even though they did not click on the ad, instead ran a quick organic search, or typed the URL, the display ad still deserves at least partial credit for the conversion. Make sure you have a sound conversion funnel in place to measure the true contribution of display advertising in your mix.
MEASURE AND ITERATE. Start with best practices for creative, then A/B test every variable. Test the headline/positioning, photos/visuals, CTA, colors, among other variables.
MEASURE AND ITERATE. Start with best practices for creative, then A/B test every variable. Test the headline/positioning, photos/visuals, CTA, colors, among other variables.
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BANNERS COME IN ALL SHAPES AND SIZES, though only a few dominate most impression reports:
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Adwords Banner Specifications
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Display Advertising | Banner Ads | Double Click Display Network
